About Joana Greimers
High-end service, industry expertise and always all eyes on the client.
Journalist, makeup artist, hairstylist, coach, content creator, head of a TV makeup team, PR consultant, trend reporter -
all they have in common is one thing: BEAUTY IS MY BUSINESS.
In 2012, I launched my beauty career as a full-time journalist for magazines such as Madame, Myself, Stylight.de and Cosmopolitan, where I specialized in trends, celebrity interviews, and photo productions. After completing my training as an international hair & makeup artist on the side, I started my own business in 2018, combining both arts. Adapted to changing markets, I can offer my clients a 360* all-round service: from concept development to photo production and makeup, all the way to editing content for print and digital media, brands, or agencies.
Due to the emerging needs and demands following the coronavirus pandemic and the new AI revolution, I currently work primarily as a makeup artist with a focus on three areas: supporting top managers across Europe, providing full service support for luxury weddings, and content production (photo/video/social media/journalism).




My service spectrum
1
Exklusive & personalized support for women in business incl. C-Level
2
High-end destination wedding stylings
3
Brand collaborations & content creation
4
Trend reporting since 8 years for market research agency in London

5
Photo shoots & video productions for brands and agencies
6
Event & red carpet glam stylings
7
Make-up coachings & workshops
8
Head of the make-up artist team at SPORT 1 News TV channel

Why do my clients book me?
Because for me, the client is always king. I'm not a makeup artist who projects my vision onto others; I always want to bring out the best in my clients and make them feel confident and beautiful. In my work, I combine my in-depth journalistic expertise of products, ingredients and effects with the precise and modern application as a makeup artist. I'm always up to date with trending products and techniques, and my clients greatly appreciate that.
Personal skills:
Languages
German (mother tongue)
French (fluent)
English (fluent)
Dutch (basic understanding)
Tech skills
Google Workspaces
Microsoft Office
Wordpress CMS
SEO
Further trainings
Jährliche Trainings bei weltweit anerkannten Stylisten, u.a.:
Laetitia Lemak, Antonina Ilchenko, Sabrina Hagenmüller, Chantelle Spurling, Julia Fratichelli, Emma Chen, Viktoria Grishina
Personal interests
Epigenetics
Yoga
Travel
Personal Growth & Mindset
Professional background
A detailed list of my professional career stages at editorial offices and companies can be found here on Linkedin