Content Creation

as brand ambassador & beauty influencer

As an experienced makeup artist and beauty journalist, I offer content creation at the highest level.

Whether as a brand ambassador, beauty influencer, or expert –

I not only bring in-depth expertise but also a special connection to the beauty community. With projects for renowned brands,

I create engaging content that sets trends and builds trust.

My services as a content creator

Brand ambassador

As a brand ambassador, I strengthen the visibility and credibility of brands in the beauty world. Whether as a brand ambassador for NUI Cosmetics 2023, as lead makeup artist at the grand store opening of H&M Beauty, or as an expert for the ASAM Beauty Skincare relaunch media campaign – I represent brands in an authentic and approachable way, always with a focus on the target audience.

Long-term collaborations create a valuable connection between the brand, me as an expert, and the consumers. As a brand ambassador, I not only create various social media formats and posts, but also help design personal brand experiences – from product presentations, social selling, and master classes to exclusive PR events.

As a brand ambassador, I only work with brands whose products truly impress me or whose products I already use.

Beauty influencer for skin care, make-up & hair

My expertise as a beauty influencer encompasses engaging and creative social media formats. I've produced feed posts, reels, and stories with added value for brands like Benefit, NUI Cosmetics and Eve Lom. My in-depth knowledge of the products, especially their versatile applications and knowledge of their ingredients and their effects, often allows my content to achieve above-average reach and go viral, such as the reel "5 Typical Makeup Mistakes" for NUI Cosmetics (81,000 views instead of the average 3,000 views). This way, I position products and content directly on the trend radar of Instagram and TikTok.

My approach goes beyond classic influencer marketing of "praising a product and holding it up to the camera": skincare, makeup, and hairstyling become tangible in reels, stories, and posts by explaining them in detail, using them, or practically integrating them into the everyday life of the target audience. I'm the go-to beauty friend everyone wants by their side.

Beauty expert for interviews, hosting events & trends

I showcase my comprehensive beauty expertise in interviews, panel talks and trend analyses. With many years of experience as a journalist and makeup artist, I offer informative and inspiring content that makes current beauty trends tangible and entertaining at the same time.

As a beauty expert, I not only provide product expertise but also innovative perspectives on developments in the beauty world – always with the goal of informing and inspiring viewers and consumers.

For example, I have hosted a live skincare masterclass with Lancôme, including social selling, filmed trend tutorials for the TV channel HSE24, conducted product tests for the Süddeutsche Zeitung newspaper, given statements and interviews on beauty issues and trends, and conducted celebrity interviews and YouTube videos for Douglas magazine.

Reviews

Brand ambassador and content creation for e.g.: