Journalism & Consulting
Beauty editor in Munich for online und print media
As a freelance beauty journalist with over 10 years of experience at magazines such as Cosmopolitan, Madame, and Douglas Magazine, I offer high-quality journalistic services for online and print media. With my extensive expertise in skin care, active cosmetics, anti-aging, makeup, hair care & hair styling, fragrance aesthetics, and grooming, I deliver in-depth research articles, innovative trend reports, and fascinating interviews with experts and celebrities. In addition to copywriting, I also produce relevant photo galleries or videos on the topic, thus offering my clients a 360° beauty service. Thanks to my extensive network of contacts with journalists, PR agencies, and brands, I am able to place relevant topics and news in a targeted manner.
Here you can find
my CV as a journalist
Freelance journalist for health, wellness & fitness
In addition to beauty topics, my work also focuses on health, wellness, and fitness. I create various text formats such as news, long and short copy, image galleries, self-tests, and guides based on thorough research. Furthermore, I always give my work a personal touch, perfectly tailored to the client's corporate identity. My training as an epigenetics coach has always piqued my curiosity for topics such as nutritional supplements, holistic healing, biohacking, and the mind-body-soul axis.
Editing & SEO optimization
In the area of proofreading and SEO optimization, I offer comprehensive support in editing and improving texts, including AI-generated content. When correcting and refining AI-based texts, I always ensure high quality and clarity, as well as consistency in terms of brand tone and corporate identity that meets the demands of modern readers. For SEO-optimized copywriting, I work with various tools, including keyword research, Google Analytics, and directly within the CMS system used.
Trend scouting & reports
My instinct for trends—honed through my work as a market analyst for the London-based agency In-Trend LTD—enables me to identify and analyze emerging trends early on. I create in-depth trend reports that highlight both current developments in the beauty and wellness industry and future-oriented innovations. My focus is on combining content with creative and appealing presentation that resonates with the press, agencies, and cosmetics companies alike.
Strategy, conception & consulting
Thanks to my 360° experience in the beauty industry, I have been primarily involved in the strategic development and conception of content over the past few years. As Editor-in-Chief for the internal sales magazines of LUDWIG BECK KAUFHAUS and MARY KAY COSMETICS, I oversaw the creation of both the print editions and their online expansions. My responsibilities included comprehensive content planning, coordination with various departments, project management, the management of photo and video productions, copywriting, editing, as well as the strategic development of the brand and the implementation of targeted marketing measures for various communication channels (sales magazine, brochures, flyers, email newsletters, e-commerce content, video, motion design, social media, end-customer website, and intranet).
Overview of my skill set: Editor-in-Chief - SEO Optimization - Proofreading - Interviews - Strategic Conception & Implementation - Corporate Publishing - Trend Reporting - Brand Consulting - Expertise in Beauty, Health, Wellness & Fitness
Portfolio of my features as a beauty editor:
